What is Mailchimp?

Mailchimp is a marketing tool. Our take: The email default. Easy, but pricier as lists grow.

Best for: Beginner email marketing. Pricing: Free + ~$13/mo

Where it wins

It earns its keep when the job is exactly what it’s built for. In our testing the workflow felt native rather than bolted on, and the output needed less cleanup than the cheaper alternatives.

Where it lags

No tool is everything. The edges show when you push past its core use case — then you’re fighting the UI instead of using it. Know the lane.

Bottom line

The email default. Easy, but pricier as lists grow.

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