HubSpot vs Mailchimp: Which One Should You Actually Buy (2026)
People ask “which is best” — the real question is which fits how you work. We ran both through identical tasks.
Pricing
| HubSpot | Mailchimp | |
|---|---|---|
| Starting price | Free + paid tiers | Free + ~$13/mo |
How they compare
HubSpot — The CRM + marketing hub. Best free tier that scales into enterprise.
Mailchimp — The email default. Easy, but pricier as lists grow.
Who should buy which
HubSpot
The CRM + marketing hub. Best free tier that scales into enterprise.
PaperLab may earn a commission from qualifying purchases through links on this page. This does not affect our editorial independence.
Mailchimp
The email default. Easy, but pricier as lists grow.
PaperLab may earn a commission from qualifying purchases through links on this page. This does not affect our editorial independence.
Bottom line: HubSpot if growing sales orgs. Mailchimp if beginner email marketing.
PaperLab may earn a commission from links above at no extra cost to you.